Content Creator (Marketing)

About Us: GenieSign Pty Ltd is a leading provider of secure electronic signature and onboarding solutions based in Perth. We empower organizations to streamline their digital workflows, ensuring compliance, security, and efficiency. We are rapidly expanding our footprint in the Education Sector, assisting schools and universities in optimizing their document compliance and ERP onboarding processes.

The Role: We are seeking a highly skilled Content Creator (Marketing) to join our Perth team. You will be responsible for developing, producing, and managing strategic content that drives brand awareness and user acquisition for GenieSign’s SaaS products. You will manage the end-to-end content lifecycle, translating technical product features into compelling narratives specifically tailored for educational institutions (K-12 and Higher Ed).

Key Responsibilities:

• Strategic Planning: Develop and execute a comprehensive content marketing strategy for the Education and FinTech sectors, and manage a robust editorial calendar across blogs, social media, and email.
• Content Production: Produce SEO-optimized copy for whitepapers, case studies, and articles targeting school administrators. Script, storyboard, and oversee video tutorials to simplify complex SaaS features. Design visual assets including infographics and social tiles.
• Digital Engagement: Manage GenieSign’s presence on platforms like LinkedIn and Twitter/X, and implement email marketing automation workflows to nurture B2B leads.
• Analytics: Monitor content performance using Google Analytics and utilize A/B testing to refine strategies for higher conversion rates.

Skills and Experience Required:

• Qualifications: A Bachelor’s degree in Marketing, Communications, Commerce, or a related discipline.
• Experience: A minimum of 3-5 years of relevant experience in content creation, digital marketing, or brand management.
• Industry Knowledge: Proven SaaS/Tech marketing experience and a demonstrated understanding of the Education sector market (schools/universities) and its compliance needs.
• Technical Skills: Strong proficiency in SEO/SEM, Marketing Automation tools (CRM integration), Video Editing, and Graphic Design tools.
• Collaboration: Ability to work effectively with cross-functional global teams.

Job Types: Full-time, Permanent

Pay: $77,500.00 – $85,000.00 per year

Benefits:

• Visa sponsorship

Experience:

• Digital Signatures and Blockchain: 2 years (Preferred)
• K-12 and Higher Education: 4 years (Preferred)

Work Location: In person