Content Intern

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Support the Planning Team in developing and presenting proposals using GOAT’s Brand AI Influencer Advocacy platform, based on campaign briefs from WPP Media Agency leads.
• Conduct research and analytics to generate agency-first insights, matching digital partners (publishers/influencers) through proprietary tech tools.
• Assist in creating Insertion Orders (IOs) and facilitate collaboration between GOAT, partners, and media agencies.
• Aid the Campaign Management team in executing campaigns end-to-end, managing timelines, and coordinating with stakeholders.
• Monitor live campaign performance, assist in reporting, and optimize against KPIs.
• Prepare interim and post-campaign reports.
• Contribute to creative brainstorming and support on-location video production shoots.

First 1–3 Months:

• Build fuller understanding of digital content planning and campaign implementation, from an end-to-end implementation perspective.
• Develop effective internal relationships with key stakeholders.
• Learn to support content strategy creation and campaign execution processes; and work across functions within the wider GOAT team.
• Gain exposure to the creative process, including pre-production, on-site, and post-production workflows.

3–6 Months:

• Execute campaigns from start to finish, aligning with client needs and KPIs.
• Assess and optimize branded content performance across digital formats.

12 Months (for longer internships):

• Fully grasp the systems and processes of the GOAT team from an integrated, cross-functional perspective, and proactively suggest workflow improvements.
• Take ownership of individual KPIs and contribute to team targets.
• Demonstrate strong passion for media and digital content, confidently supporting creative and production teams.

Qualifications:

• Currently enrolled in Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies, or related fields.
• Excellent written and verbal communication skills.
• Strong analytical and project management abilities.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and reporting tools.
• Detail-oriented, organized, and able to prioritize tasks effectively.
• Team player who can also work independently.

Key Responsibilities:

• Collaborate across the GOAT team to support integrated content initiatives.
• Learn about various disciplines and best practices in digital content and media.
• Apply GOAT’s Brand.AI proprietary platform insights to campaign proposals, based on briefs.
• Understand, summarize, and respond to campaign briefs, through a brand-first perspective.
• Recommend suitable partners and content formats with consideration to the set brief perimeters.
• Ensure accuracy and completeness of campaign documentation.
• Manage multiple campaigns and partner requests efficiently.
• Review partner reports, extract relevant data, and share insights with agencies.
• Understand digital terminology for accurate post-campaign reporting.
• Independently evaluate current partners and recommend credible new digital partners that could enhance the overall content solutions deliverables, overtime.