Crm Manager
Posted on Sept. 18, 2025 by Miele
- New Amsterdam, Netherlands
- N/A
- Full Time
About Miele
What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers.
Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the
world who are committed to making our products even better every day - and help us to expand our innovation leadership.
About your workplace
About the department
As part of our dynamic Marketing & Digital team, you will play a key role in shaping customer engagement across multiple channels. We work collaboratively to deliver personalized experiences and drive performance in owned markets. Our team values innovation, operational excellence, and continuous improvement.
Operating in an international environment, we support a wide range of markets and work closely with global stakeholders to ensure consistency and impact across regions. As a truly international team, we bring together multiple nationalities and diverse perspectives, with English as our common working language.
About the role
You’ll report to the Head of CRM and work very closely with three highly motivated and professional CRM Managers. The central team supports markets all over the world and is responsible for driving cross-functional initiatives.
Your Responsibilities
Implement the global CRM strategy for owned markets across email, app messaging, weblayers , SMS, print, and more
Own monthly, quarterly, and annual performance targets, including email KPIs and technical metrics
Consult with local markets on campaign strategies and promotional activities
Oversee reporting and forecasting at global, regional, and market levels
Build and manage campaign scenarios directly within our customer engagement tool (Bloomreach) , ensuring operational execution of CRM strategies
Roll out new automations and enhancements based on prototypes from the Database Manager
Conduct campaign performance analyses and behavioral trend reviews
Collaborate with cross-functional teams to test and implement new CRM projects and data integrations
Promote CRM best practices and provide guidance to internal and external stakeholders
What we are looking for
Proven ability to translate global strategies into localized, actionable CRM plans
Deep understanding of CRM channels and campaign optimization techniques
Strong skills in campaign analysis, forecasting, and performance reporting
Proficient in CRM platforms (Bloomreach is a plus) and understanding of technical KPIs
Experience in streamlining workflows and automating CRM processes
Skilled in managing CRM initiatives and cross-functional collaboration
Effective communicator and advisor to internal and external stakeholders
Html and/or Json knowledge is a plus
Our Benefits
25 vacation days
Pension plan fully covered by employer
NS business card
Flexible working hours and hybrid work model
Access to learning and development platforms
Employee discounts on Miele products
Health and well-being initiatives
Advertised until:
Oct. 18, 2025
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