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Data Analyst (Brand Tracking)

Posted on Nov. 27, 2024 by Human8

  • Full Time

Data Analyst (Brand Tracking)

Description


The Data Analyst (Brand Tracking) is a member of our Project Services team, a multi-disciplinary team managing research projects from A to Z, from initial set-up to preparing client-ready deliverables with focus on brand tracking programs. Within the team, the Data Analysts are mainly responsible for quality control and assurance, baseline analyses and reporting of largely our quantitative deliverables (trackers).


Responsibilities


Data quality assurance & control
  • Run data checks on raw data and survey scripts to ensure quality of technical survey implementation (e.g., correct filters applied, routings in place, etc.). Do this by visually scanning the dataset and manipulating the data where needed.
  • Independently identify and solve data issues on the projects.
  • Troubleshoot and assist junior levels with issues on the projects.
  • Ensure data integrity of large and complex datasets (e.g., multi-country, time series, etc.).
Analysis & Statistics
  • Lead for analysing complex projects.
  • Complete the analyses framework where needed and bring in added value independently.
  • A liaison of consultants – act as SME on brand tracking
  • Able to apply commonly used multivariate analyses (correlation analyses, factor analyses, FCA, linear regression, max diff, etc.) to explore data structures and discover patterns, in support of client teams
Reporting & Visualization
  • Prepare and offer support with reporting / charting of common data.
  • Understand how to automate the visualisation process to gain efficiency.
  • Effectively create visual presentations of complex data or combinations of data. Go beyond standard charting templates where needed.
  • An expert in setting-up and maintaining online dashboards.
  • Can customize these according to client needs and design specifications (custom template).
Account management
  • Lead project executional tasks, under the guidance and with support of the consultant team (e.g., answering questions related to project implementation, analysis methods used).
Method management
  • Comprehensive understanding of different quantitative research methodologies and analyses techniques and are able to give advice to consultant teams.
  • Collaborate and brainstorm with the consultant team and give advice on how to improve the research experience of consumers.
  • Understand implications (time & feasibility) of specific (change) requests and can recommend alternative solutions.
  • Innovate new ways of processing & analysing data on existing projects.
  • Can set up technical manuals or a step-by-step guide on how to analyse custom / complex projects.

Qualifications


Technical knowledge
  • Has a good knowledge of all the tools used for performing the key responsibilities.
  • Has advanced knowledge and experience of reporting and dashboarding software such as Decipher, WinCross, DataTile, eTabs.
  • Has a notion of programming languages such as R, Python, Scala, Java, SQL
Brand Tracking / Market Research Knowledge
  • Has a good understanding of basic concepts related to market research, especially on brand tracking domain / practice
Marketing knowledge
  • Has a genuine interest in marketing and brands.
  • Has a basic understanding of the importance of marketing for organizations.
Project management knowledge
  • Can structure work and are able to manage handovers (e.g. absences, change project team, etc.).
  • Can manage own agenda and plan in tasks accordingly.
  • Can detect and anticipate possible issues that might occur during a project.
Qualifications
  • Education level - a bachelor’s degree (e.g. Marketing, Mathematics, Economics, Statistics, or similar)
  • Experience – 4-5 years of experience in the brand tracking domain

About Human8

We're Human8, the human-driven consultancy, that connects brands with people and culture to drive positive change.

Human8 is the coming-together of 10 game-changing agencies from around the world: InSites Consulting, Direction First, Columinate, eÿeka, Join the Dots, ABN Impact, Answer Global, Space Doctors, Gongos, and Happy Thinking People.

We unite a creative, smart and ambitious group of +900 people across 23 locations under one vision: making brands more human by better understanding people and culture, empowering brands to take action, and enhancing the lives of the people they serve.

Advertised until:
Dec. 27, 2024


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