Digital Marketing Executive

JOB DESCRIPTION

The Digital Marketing Executive drives successful digital marketing campaigns, optimizing performance, and ensuring impactful results across multiple platforms.

KEY RESPONSIBILITIES

You will:

• Develop, implement, and manage comprehensive digital advertising strategies across multiple channels with a strong focus on LinkedIn and Google.
• Optimize campaigns for maximum performance, including cost-per-lead (CPL), click-through rate (CTR), and conversion rate.
• Utilize Pardot for lead processing, nurturing, email marketing, automation and surfacing insights over the customer’s sales cycle.
• Monitor and analyze campaign performance data, creating detailed reports and actionable insights.
• Collaborate with cross-functional teams to align digital advertising efforts with overall marketing strategies.
• Conduct testing to identify and implement the most effective ad creative and landing pages.
• Ensure best practice is implemented at every stage of roll out.
• Stay updated with the latest industry trends, tools, and best practices in digital advertising.

QUALIFICATIONS

• Bachelor's degree
• Proven experience in managing LinkedIn Ads and Google Ads campaigns.
• Proficiency in Pardot and its various functionality.
• Strong analytical skills with the ability to interpret data and make data-informed decisions.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, results-oriented environment.
• Relevant certifications in are a plus.

Location: BGC, Taguig

Set-up: Hybrid

Schedule: UK/APAC Shift