Digital Marketing Specialist

WebHealth Network Media has an immediate opening to join our Digital Ad Operations team in North York.

Digital Marketing Specialist will be a key fixture in our Digital Ad Operations and Customer Success teams and in the implementation of our digital media campaigns and client engagement across a range of client accounts. You will be a point person for ensuring all campaign trafficking is successfully achieved and relied upon for campaign troubleshooting and that clients are communicated with on a regular basis regrading campaign performance.

KEY RESPONSIBILITIES:

· Work with a team of Ad Operations Coordinators to ensure full life-cycle of campaigns are executed and client KPIs are met.

· Work with a team of Customer Success Representatives to ensure that they are adhering to established processes.

· Ensure digital campaign set-up and trafficking within appropriate DSPs (DCM, DV360, Google Ads, Centro, etc) is performed successfully.

· Ensure review and testing of digital creative assets to ensure creative adheres to technical specifications.

· Communicate with clients when needed to ensure the proper set-up and deployment of campaigns.

· Troubleshoot campaign issues and engage with Clients to find a resolution

· Monitor campaigns to ensure full delivery and client KPIs are met.

· Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders

REQUIRED SKILLS & QUALIFICATIONS:

· 5+ years' experience running digital campaigns with ad serving platforms (IE: Google Ads, DV360, The Trade Desk, Centro Basis)

· Knowledge of digital media channels and formats available to advertisers in US.

· Understanding of Digital Ad Serving fundamentals

· High proficiency with MS Excel and PowerPoint.

· Excellent English written and oral communication skills

· Imaginative problem-solving skills with resolve to see technical issues through to completion.

· Driven team player with a strong desire to exceed expectations.

· Detail oriented with excellent organizational skills.

Who is WebHealth Network Media?

WebHealth Network Media is high-growth digital media company, selling primarily in the US, and now the UK, while headquartered in Toronto. The company more than doubled sales and profits 2 years running with a stellar list of repeat clients. Clients are primarily Media Agency buyers/planners and Marketing Managers/Directors of Fortune 10,000 Companies within the following two segments.

We own 25 health resource sites, and partner with over 2,000 health sites, resulting in over 100 million health content web pages to reach 7 million Healthcare Professionals in our database, and 90% of US Consumers, Patients, and Caregivers. We sell Digital Display (banner) campaigns, Video Advertising, Email Marketing, and Cost per Lead Programs. Clients include dozens of pharma brands for diabetes, hepatitis, hemophilia, women's health, etc, and hospitals in LA, San Francisco, Dallas, Chicago, NY, etc.

The company has sustainable competitive advantages in that it has multiple web sites in sought after audience verticals. https://www.webhealthnetworkmedia.com/

Job Type: Full-time

Pay: $55,000.00-$85,000.00 per year

Benefits:

• Casual dress
• Extended health care

Application question(s):

• Has at least 5 years of experience running campaigns using Google Ads, DV360, or The Trade Desk?
• Are you located in North York, Scarborough, Markham, Vaughan, Downtown/Midtown Toronto, or Thornhill?
• Are you a Canadian Citizen, Permanent Resident, or have at least 2 years remaining on open work permit?

Experience:

• Ad Operations : 5 years (required)

Language:

• English Fluently (required)

Work Location: In person