Experiential Marketing & Production Intern
Posted on Feb. 12, 2025 by CSM
- Boston, United States of America
- $38276.0 - $46428.0
- parttime, internship
Wasserman is forever committed to serving our clients, colleagues and community with exceptional insight, influence and creativity, while making a positive and lasting impact. We support our employees’ professional aspirations, with a rich internal culture where curiosity is rewarded. We offer our people multiple learning and development programs throughout the world. What we do is fast-paced, exciting and rewarding which is why we love it and why you’ll love life at Wasserman.
Join our team today!
Job Description
Wasserman Next Gen is seeking a highly organized and detail-oriented intern to join our Experiential Marketing & Production team. This role offers a hands-on experience in supporting major projects across multiple clients, including developing reference materials, pricing lists, and migrating essential data into our CRM system. You will have the opportunity to work closely with our production team on impactful experiential marketing projects.
Responsibilities:
1. Experiential Projects Reference Deck
- Objective: Develop a comprehensive deck summarizing Wasserman Next Gen’s experiential marketing projects over the past three years.
- Tasks Include:
- Assessing and reviewing SharePoint folders for projects like Dunkin’ College Game Day, J.Crew Homecoming Tour, and more.
- Extracting project details including costs, vendor information, timelines, and visual assets (footprints, on-site photos).
- Organizing information into a clear, consistent slide deck focusing on costs, timelines, vendor insights, and key learnings.
- Ensuring accuracy, clarity, and consistency in the final deliverable, "WNG Experiential Projects Reference."
2. Updated Pricing List for Experiential Marketing Assets
- Objective: Develop an updated pricing list for key experiential marketing assets.
- Tasks Include:
- Identifying frequently produced assets (e.g., branding signage, event setups, marketing pods).
- Reviewing existing internal pricing records and gathering updated quotes from vendors.
- Compiling a detailed and easily updatable pricing list, including breakdowns for each asset and any additional costs.
- Verifying pricing details and submitting a final version in both Excel and PDF formats for distribution.
3. Vendor List Migration to Salesforce
- Objective: Migrate the existing vendor list from Excel into Salesforce.
- Tasks Include:
- Reviewing and cleaning up existing vendor data (contact info, services provided).
- Mapping fields from the Excel spreadsheet into Salesforce’s CRM system.
- Importing data and verifying accuracy post-migration.
- Documenting the process and reporting on any challenges or discrepancies encountered.
4. Creation of Sales Packages for Experiential Marketing Pods
- Objective: Create two sales packages tailored for beverage and clothing brands using Wasserman’s experiential marketing pods.
- Tasks Include:
- Researching previous campaigns and reviewing the features of the 12ft drop trailers.
- Developing creative sales packages, including case studies, concept ideas, cost breakdowns, and calls to action.
- Designing materials for both digital and print use, aligning with company branding guidelines.
Skills & Qualifications:
- Required:
- Currently pursuing a degree in Marketing or a related field.
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
- Familiarity with CRM systems (Salesforce experience preferred but not required).
- Strong organizational skills and attention to detail.
- Ability to manage multiple assignments simultaneously and meet deadlines.
- Preferred:
- Experience or interest in experiential marketing, event production, or data analysis.
- Basic knowledge of SharePoint or similar document management systems.
- Graphic design experience is a plus (PowerPoint design or Adobe Suite).
Learning Opportunities:
- Hands-on experience in building reference decks and sales packages for leading brands.
- Exposure to experiential marketing project planning and vendor management.
- Gain practical knowledge of Salesforce CRM and its use in project management.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Advertised until:
March 14, 2025
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