Freelance Social Media Manager

Overshade Collective is a streetwear eyewear brand that redefines how sunglasses connect with subcultures. Rooted in a passion for individuality and inclusivity, we craft eyewear that represents self-expression, while seamlessly blending high-fashion aesthetics with urban edge.

With a focus on both local and international markets, Overshade Collective stands at the intersection of fashion and subcultural identity, offering unique designs that speak to a global audience.

Job Responsibilities:

1. Social Media and Meta Ads Management

• Oversee and manage our social media platforms, with a primary focus on Instagram and Facebook to drive sales through Meta Ads.
• Develop and execute effective Meta Ads strategies, analyze campaign performance, and implement optimizations to achieve sales goals.
• Manage digital campaign budgets to ensure optimal ROI.
• Expand our presence on TikTok for brand awareness while maintaining Facebook and Instagram as top priorities.

2. Fortnightly Online or In-person Meetings

• Participate in 4 hours of meetings per fortnight (divided depending on agenda).
• Use these meetings to update the team on ad performance, content needs, deadlines, and future plans for social media growth.

3. Weekly Updates

• Provide a written update or presentation outlining tasks completed, upcoming plans, and alignment with long-term objectives.

Job Requirements:

• Proven experience managing social media and running ads for startups or fashion brands (both is a plus).
• Past success in managing Meta Ads. Experience in international markets would be a valuable bonus.
• Strong analytical skills to evaluate data and enhance campaign performance.

Work Arrangement

• Remote Work: Remote-friendly, with flexibility to work while traveling.

Job Types: Full-time, Freelance

Pay: $1,500.00 - $2,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote