Growth Marketing Manager

About MidnighTreats

MidnighTreats is a mission-driven dessert brand known for giant, 100% plant-based cookies, and actively expanding into new markets. We are hiring a Growth Marketing Manager who will directly drive revenue, traffic, and brand demand. This is not a corporate strategy job or a remote role, instead, it's hands-on, retail-focused marketing that drives revenue. We are an emerging brand that is constantly building, testing, and improving every week.

What You Will Own

You will work directly with the founder and be accountable for two core areas:

1. Marketing that Drives Revenue

• Increase weekly in-store sales
• Execute local marketing plays that drive foot traffic
• Improve conversion, average order value, and repeat visits
• Generate and close catering, corporate, and community orders
• Build weekly marketing calendars and run in-store promotions

2. Local Brand and Community Growth

• Run growth experiments and measure ROI
• Build partnerships with gyms, schools, offices, events, influencers, and creators
• Support social content with ideas, trends, and in-store shoots
• Lead collaborations and seasonal launches

The First 90 Days

We need you to deliver real outcomes, not plans:

• Identify 2-3 revenue opportunities per store
• Review and improve the local marketing playbook
• Launch 2-3 partnerships or community programs
• Increase foot traffic, sales, and brand awareness

You Are a Fit If You:

• Think like an owner and move fast
• Are comfortable in stores engaging with staff and customers
• Love both strategy and execution
• Have experience in retail, restaurant, hospitality, or franchise environments
• Can turn ideas into action the same day
• Want to build a brand, not maintain one
• Thrive in a fast-moving, resource-limited environment

This Role Is Not For You If You Want:

• A slow, predictable workplace
• A remote-only job
• Clear corporate structure
• A narrow scope focused only on marketing or ops
• A big team to delegate to

On-going Responsibilities

Marketing & Sales Growth

• Boost weekly sales
• Build and execute local marketing plays
• Drive catering leads and community partnerships
• Create local promotions and growth experiments

Performance & Strategy

• Analyze store-level data and identify fast wins
• Launch traffic-driving initiatives and measure results
• Produce weekly reporting on traffic, sales, and marketing performance

Brand & Special Projects

• Launch collaborations
• Source micro-influencers and PR opportunities
• Support social content strategy and ideation

Compensation

Full-Time Opportunity: $80,000 to $100,000 salary + performance bonuses + future equity opportunities. Compensation is tied directly to measurable revenue growth and expansion results.

We are a growing but bootstrapped brand. Creativity beats budget and execution beats ideas. If you want to build something meaningful and have direct impact on revenue and expansion, this is the role.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• Health insurance
• Paid time off

Application Question(s):

• Have you previously owned a revenue or foot traffic KPI in a past role?
• Have you personally executed in-store, local, or community marketing initiatives that resulted in measurable sales increases?
• Are you comfortable spending time in stores weekly to understand customers and execute growth initiatives?
• Have you personally executed marketing or growth initiatives yourself, not just planned them?
• How many years of experience do you have in retail, hospitality, franchise, or growth roles?

Work Location: Hybrid remote in Arlington, VA 22203