Head Coach

Introduction:
About AFC & Anytime Fitness
Australian Fitness Centres (AFC) is one of Australia’s fastest-growing fitness groups, committed to
building high-performing teams, delivering exceptional member experiences, and creating long-term
career pathways.
As part of AFC, Anytime Fitness Harpley represents the world’s largest 24/7 fitness franchise. With
over 500 clubs nationwide and 5,000 globally, Anytime Fitness is built on community, convenience,
quality, and opportunity.

Description:
Position Purpose
The Head Coach is responsible for leading the PT department at Anytime Fitness
Harpley. This role combines hands-on coaching with team leadership, driving PT recruitment,
development, and performance to ensure members receive world-class training experiences while
PTs build successful and sustainable businesses.

The Head Coach will create a high-performance, people-first culture that aligns with AFC’s values
and contributes to the overall success of the Harpley club.

Key Responsibilities

Leadership & Team Development

• Recruit, onboard, and mentor a team of Personal Trainers.
• Provide regular coaching, feedback, and professional development opportunities.
• Foster a supportive and performance-driven team environment.

PT Department Management

• Drive PT performance across revenue, retention, and service standards.
• Monitor PT business health and provide support in lead generation and client acquisition.
• Ensure all PTs comply with AFC policies, safety protocols, and industry regulations.

Member Experience

• Support the delivery of exceptional PT sessions, small group training, and onboarding

programs.

• Collaborate with the Club Manager to align PT services with club growth targets.
• Lead from the front with PT delivery to model excellence in service.
• Deliver minimum of 20 x PT sessions per week.

Commercial & Operational Performance

• Monitor and report on PT metrics (sessions, revenue, retention).
• Implement initiatives to grow PT penetration within the club.
• Contribute to club-wide events, challenges, and community engagement initiatives.

Skills and Experiences:
Key Skills & Attributes

• Proven experience as a Personal Trainer, with leadership or mentoring responsibilities.
• Certificate IV in Fitness (minimum) with current First Aid/CPR.
• Strong commercial acumen and the ability to drive business outcomes.
• Excellent communication and relationship-building skills.
• Passion for people development and a growth mindset.
• Ability to work flexibly, including evenings and weekends as required.

Benefits

• Competitive base salary + performance-based incentives.
• Complimentary Anytime Fitness membership.
• Structured career pathway through AFC (Regional PT Manager, Fitness Director, State

Manager).

• Access to ongoing professional development, training, and events.
• Opportunity to shape and grow the PT department in a state-of-the-art club.

Career Pathway – AFC

This role is a gateway into AFC’s leadership pathway:
1. Head Coach (Club Level)
2. Regional PT Manager (Multi-Site Leadership)
3. Fitness Director (State/Regional Leadership)
4. State Manager / National Leadership