Intern - Customer Excitement

Brief Description:

At Mercedes-Benz Singapore, the Customer Excitement team redefines what it means to fall in love with a brand. If you’re passionate about humanising data, turning insights into experience magic, championing the voice of the customer, and supporting impactful communications, this is your chance to help us drive the future of luxury mobility.

This position is for a highly-charged trainees who has an eye for all things luxury. You will be part of the Customer Excitement team within Mercedes-Benz Singapore, tasked with ensuring best-in-class customer experience and communication across every touch point. Beyond this, you will have the chance to contribute to customer-centric projects, sharpen your storytelling and content creation skills, and gain insights into how communications and customer experience come together to define the future of luxury mobility - helping to shape meaningful interactions and further elevate Mercedes-Benz as a luxury brand in Singapore.

Job Description:

1. Campaign Planning & Execution

• Support the development and implementation of brand, PR, retail, and B2B marketing campaigns including event planning, brainstorming, ideation, research, and analysis.
• Assist in execution and media relations through logistics coordination, content/materials creation, dissemination, outreach, and vendor/agency liaison.
• Contribute to the development of more emotional and impactful campaigns through storytelling, communication, and messaging.
• Support and coordinate in all marketing-related activities, including press conferences, product launches, brand initiatives, media drives, and employee engagement events.

2. Content Management

• Manage content updates and internal communication initiatives (social intranet, communication calendar, internal events, sustainability initiatives, etc.).

3. Digital Marketing & Analytics

• Manage and implement SEM strategies
• Assist in defining, tracking, and reporting key metrics/KPIs using data analytics across digital touchpoints.
• Review, track, and analyse competitor activities across all channels; prepare daily news updates, monthly tracking, and competitive analyses.
• Be part of the global rollout of new digital tools, ensuring effective integration into the organization.

4. Customer Relationship Management

• Support planning and execution of customer loyalty and retention campaigns, review customer and dealer feedback to develop action plans

5. Partnerships

• Maintain a repository of prospective co-branding opportunities and liaise with potential strategic partners.

Internship Learning Outcomes:

• Active participation in the strategic planning process, including goal setting, development of objectives, and process alignment.
• Hands-on exposure to building relationships with key stakeholders, both internally and externally.
• Involvement in research, data insights, and customer-centric projects that bridge communications and experience.
• Experience in storytelling and content creation, sharpening your ability to communicate effectively across platforms.
• Understanding of the current and future business models shaping the luxury mobility industry.
• Exposure to Salesforce and other digital marketing and analytics tools.
• Mentorship and coaching from team members and management to accelerate your growth.
• Enhance communication skills across both brand and company touchpoints

• Undergraduate pursing Bachelors in communications/PR/marketing or any related discipline
• Possess excellent oral and written communication skills. Have a creative flair for producing engaging content and copies
• Good Microsoft office skills – PowerPoint, Excel, Word
• A team player with attention to detail
• Strong interpersonal skills, proactive attitude and a high motivation to learn