Marketing & Communications Manager

Join Tara Performing Arts High School as Our Marketing and Communications Manager

What You'll Do: Drive Strategy, Elevate Our Brand, and Tell Our Story

Reporting to the Administrator and working closely with Tara Leadership, you will develop and ensure that annual marketing goals are achieved, aligned with the school’s core purpose, guiding principles, and future aspirations.

• Work with Tara leadership to develop and ensure the annual marketing goals are achieved. Evaluating progress toward these goals, the Marketing Manager will refine as needed, and communicate progress.

• Develop, refine, and implement an integrated marketing and communications strategy that supports enrollment growth, donor development, retention, and community engagement.
• Translate Tara’s unique pedagogy, festivals, curriculum, and performing arts programming into accessible, inspiring narratives for diverse audiences.
• Define and steward Tara’s brand identity across all media. Create and maintain brand guidelines, voice, and visual assets to communicate the spirit and guiding principles of Tara.

• Produce and manage marketing collateral including brochures, print and digital ads, donor materials, e-newsletters, and annual reports.
• Lead the creation and execution of targeted digital marketing initiatives including email campaigns, SEO-optimized blog content, social media storytelling, and online advertising.
• Maintain and enhance the school’s website (currently hosted on Wix), ensuring clarity, consistency, beauty, and optimization for search engines (SEO).

• Cultivate strategic partnerships with media outlets, local businesses, and ambassadors to enhance visibility and reputation.
• Collaborate with the Development team to produce donor-facing materials and campaigns that align with Tara’s values and voice.
• Collaborate with Enrollment to manage coordinated and aligned outreach efforts across platforms.

• Oversee and/or collaborate with external contractors for video production and photography, to ensure brand alignment and timely delivery of assets.
• Create event-specific campaigns and communications around school festivals, theater productions, outreach and enrollment events.

Who You Are: An Experienced Professional with a Passion for Making the World a Better Place

You are a strategic thinker with exceptional communication skills and a proven track record in marketing and brand management, ideally within the education, arts, or nonprofit sectors.

• Education: Bachelor's degree in Marketing, Communications, Design, or equivalent professional experience.

• Experience: A minimum of 3-5 years in a marketing or communications leadership role, demonstrating success in developing and executing brand campaigns.
• Skills & Tools:
  • Exceptional writing, storytelling, and editing abilities.
  • Proficiency in Adobe Creative Suite (Illustrator, InDesign).
  • Strong web design skills with hands-on experience in Wix, SEO, and foundational HTML/CSS.
  • Familiarity with Mailchimp, social media management tools, and data analytics platforms.

• Bonus Points for: Familiarity with Waldorf education or holistic pedagogical models, or a background in performing arts or artistic project management.

• A deep appreciation for collaboration, connection, and cultural enrichment.

• Unwavering integrity, clarity, and warmth in all communications.
• A creative and strategic mind capable of translating vision, founding history, and values into actionable plans.
• Highly collaborative, flexible, and adept at working independently.

• Someone who can genuinely hold and convey the spirit and soul of Tara Performing Arts High School with reverence and clarity.

Compensation for this role is competitive and commensurate with experience. The hiring range for this hourly position is $28/hr to $31/hr. This position is offered at 30 hours/wk, but could be expanded for the right candidate. Benefits include health insurance, short term disability insurance, and access to dental/vision/401k.

Ready to Tell Our Story?

If you are a talented and experienced marketing professional eager to make a meaningful impact, we encourage you to apply.

Please send your resume, a thoughtful cover letter outlining your interest and relevant experience, and 2-3 samples of your design or writing work (ideally aligned with educational or nonprofit storytelling) to heather@tarahighschool.org.

Applications will be reviewed on a rolling basis. We look forward to hearing from you!