Marketing Communications Manager

JOB DESCRIPTION

The Marketing Communication Manager plays a key role in shaping and maintaining the company’s brand image while effectively conveying the value of its products and services to the target audience. Acting as the bridge between the business and the market, this role ensures that messaging is clear, consistent, and impactful across all channels.

KEY RESPONSIBILITIES
You will:

Develop and Implement Marketing Communication Strategies

• Design and execute marketing communication strategies aligned with business goals such as brand awareness, sales growth, and customer loyalty.
• Define core brand messages that are compelling, consistent, and adaptable across various platforms.
• Identify and manage the most effective communication channels, including PR, SEO, SEM, and the company website.

Manage Content and Marketing Collateral

• Oversee the creation of marketing content, including press releases, articles, presentations, advertisements, and digital assets, ensuring all materials are engaging and relevant.
• Maintain brand consistency by managing the use of logos, taglines, guidelines, and tone of voice across all communication channels.
• Develop and manage a content calendar to ensure timely and consistent publication.

Oversee Media and Public Relations

• Build and nurture strong relationships with journalists, editors, influencers, and media outlets to secure positive exposure for the company.
• Write and distribute press releases to announce key developments such as product launches, partnerships, or achievements.
• Manage crisis communications effectively to safeguard the company’s reputation.

Coordinate Events and Promotions

• Plan and execute promotional events such as product launches, trade shows, seminars, and conferences.
• Collaborate with the sales team to create promotional materials and campaigns, including discounts and contests.

Monitor, Analyze, and Report Performance

• Track and evaluate the effectiveness of marketing communication campaigns using key metrics such as reach, engagement, conversions, and ROI.
• Prepare regular performance reports for management, providing insights and recommendations for improvement.
• Conduct market research to better understand customer behavior, needs, and preferences.
• Perform competitor analysis to identify market opportunities and benchmark performance.

QUALIFICATIONS & REQUIREMENTS:

• You must have a bachelor’s degree in Marketing, Communications, or equivalent
• You must have at least 5 years of relevant experience in Content Writing & Copywriting, Crisis Management, SEO&SEM Analysis, Budget Management & ROI Analysis in a digital marketing agency, infant formula milk brand, or FMCG brand.
• You must have excellent communication and presentation skills.
• Advantage if you are a Certified Public Relations Professional (CPRP), Accredited in Public Relations (APR), and/or Google Analytics certified.

Work Schedule: Regular shift (8am – 5pm)

Work Setup: Onsite – Taguig City