Sales Executive

Job Title

Sales Executive – Store-to-Store (Field Sales Representative)
Location: Toronto, Ontario, Canada
Employment Type: Full-Time

Job Summary

The Sales Executive – Store-to-Store is responsible for driving field sales growth by visiting retail locations, engaging store managers/owners, presenting products, securing orders, and building strong commercial relationships. This role focuses on territory coverage, new account acquisition, and achieving sales targets through proactive in-person selling and business development activities.

Key Responsibilities

Sales & Client Engagement

• Visit assigned retail stores, outlets, and business locations regularly to present and sell company products or services.
• Identify and develop new business opportunities by engaging store decision-makers and expanding distribution points.
• Build and maintain relationships with store buyers/managers to influence product placement, promotions, and repeat orders.
• Negotiate pricing, terms of sale, and contracts with clients to meet or exceed sales objectives.
• Follow up with prospective and existing clients to secure orders and ensure customer satisfaction.

Territory & Planning

• Plan and manage daily field visit schedules to optimize coverage of all assigned stores.
• Analyze sales performance data and market feedback to refine approach and territory strategy.
• Monitor competitor activities, pricing, and promotions within territory and report insights to the sales manager.

Reporting & Administration

• Maintain accurate sales records, customer interactions, product orders, and field reports using CRM or other tracking tools.
• Prepare weekly/monthly sales reports summarizing achievements against targets.
• Coordinate with internal teams (e.g., logistics, marketing, customer service) to ensure timely delivery and resolution of client issues.

Brand & Product Advocacy

• Present product features and benefits clearly to customers and provide informed recommendations.
• Participate in product launches, promotional campaigns, and trade events as required to support sales activities.

Required Qualifications

Education

• Bachelor’s degree in Business, Sales, Marketing, Commerce, or a related discipline (preferred).

Experience

• Proven experience in outside sales, field sales, retail sales, or business-to-business (B2B) sales (1–3+ years preferred).
• Familiarity with the Toronto retail landscape and working with store buyers/owners is an advantage.

Skills & Competencies

• Excellent interpersonal, communication, and negotiation skills.
• Strong ability to influence decisions and build trust with customers.
• Goal-oriented with a track record of achieving or exceeding sales targets.
• Ability to work autonomously, manage time effectively, and organize priorities.
• Proficiency in CRM systems, mobile sales tools, and standard office software (e.g., MS Office).
• Valid Ontario driver’s license and reliable transportation for field travel.

Preferred Attributes

• Self-starter with a proactive, customer-centric mindset.
• Strong problem-solving abilities and response to customer needs.
• Knowledge of industry trends and the competitive marketplace in Toronto.

Performance Metrics

Typical success indicators for this role include:

• New distribution points/accounts secured.
• Sales revenue and quota attainment.
• Customer relationship quality and retention.
• Accuracy and timeliness of sales reporting.

Working Conditions

• Field-based role requiring significant travel within Toronto and surrounding areas.
• Flexibility to work outside regular hours including some evenings or weekends depending on customer availability.

Job Type: Part-time

Pay: $360.00-$380.00 per week

Expected hours: 20 per week