Senior Media Planner
Posted on Dec. 6, 2024 by Mindshare
- Singapore, Singapore
- N/A
- nan
OPENMIND
Job Title: Senior Executive
Department / Team: OPENMIND SINGAPORE
ABOUT OPENMIND
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment
ACCOUNT OVERVIEW
OpenMind was recently awarded the ASEAN assignment for Nestle. With regular new product launches, the account is looking for a Senior Executive to provide strong integrated media excellence for in-scope Nestle categories.
OVERVIEW OF ROLE:
This role is part of OpenMind Singapore team. The Senior Executive will be responsible for the execution of Retail Digital Media activity (On and Off platform) and integrated off-platform media activities, building strong platform knowledge and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis. You will have experience running integrated campaigns for FMCG clients and be an excellent communicator, being able to clearly present campaigns to stakeholders. This role will be a key support and will report into the OpenMind Singapore Director or Category Lead. The role is supported by a team of activation specialists for off-platform activities, OpenMind leadership, and other Category leadership to draw from for inspiration and support.
RESPONSIBILITIES:
OFF-PLATFORM CAMPAIGN PLANNING
- Develop and execute innovative digital media strategies across major platforms like TikTok, Meta, Google, and other relevant channels, driving traffic and conversions to client e-commerce stores.
- Conduct thorough audience research and develop targeted campaigns to reach desired customer segments.
- Manage campaign budgets effectively and optimize performance towards client KPIs.
- Stay up-to-date on the latest industry trends and platform updates.
ON-PLATFORM CAMPAIGN PLANNING & EXECUTION
- Plan and execute performance-driven campaigns on major marketplaces like Shopee, Lazada, and Amazon, leveraging platform-specific advertising solutions such as Sponsored Discovery, Sponsored Ads, and Amazon Ads.
- Manage and optimize marketplace affiliate programs to maximize ROI.
- Collaborate with marketplace partners to identify new opportunities and leverage platform insights.
FINANCIAL RECONCILIATION:
- Manage campaign budgets and track spending across all platforms.
- Reconcile invoices and ensure accurate financial reporting.
- Provide clients with transparent and detailed campaign performance reports.
CLIENT MANAGEMENT:
- Build and maintain strong relationships with clients, acting as a trusted advisor and strategic partner.
- Proactively communicate campaign performance and provide recommendations for optimization.
- Conduct regular client meetings and presentations.
TEAM COLLABORATION:
• Collaborate effectively with internal teams, including creative, analytics, and account management, to ensure seamless campaign execution.
- Contribute to the development and improvement of internal processes and best practices.
WHAT YOU’LL NEED:
- 2 years+ of experience in digital media planning and execution, with a strong focus on retail/e-commerce.
- Proven track record of successfully managing and optimizing campaigns across various platforms, including TikTok, Meta, Google, Shopee, Lazada, and Amazon.
- Knowledge of Paid Social, Programmatic planning and buying and other digital channels
- Deep understanding of marketplace advertising solutions and affiliate marketing programs.
- Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, platform-specific reporting dashboards).
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proficiency in Microsoft Office Suite, especially Excel.
More about GroupM
GroupM – GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn – https://www.linkedin.com/company/groupmworldwide
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Advertised until:
Jan. 5, 2025
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