About the Role

Glass House Brands is seeking a Social & Community Marketing Manager to help connect our portfolio of brands — Glass House Farms, PLUS, Allswell, Reeform, and Mama Sue — to the communities, consumers, and retail partners that matter most.

This role sits at the intersection of social media, community, events, and CPG marketing. It’s about sparking engagement everywhere: online through content and digital community-building, and offline through retail activations, events, collaborations, and cultural partnerships.

The Social & Community Marketing Manager will serve as the digital and social liaison to our CPG retail partners, ensuring our brands stay connected to dispensaries, their budtenders, and their local customers. This means building strong relationships with accounts via social media and occasional in-person visits to support campaigns, events, and collaborations.

The ideal candidate is a native storyteller and natural connector — equally comfortable creating TikTok-style content on a phone, engaging directly with consumers and influencers, and representing our brands to retail accounts and cultural partners. This person thrives on creative hustle, turning community connection into brand engagement and real-world impact.

This role reports to the Marketing Director with a dotted line to the Vice President of Marketing.

Responsibilities

Social Media & Content

• Create, curate, and publish content across multiple brand social platforms.

• Capture authentic, social-first video and photo content that drives reach, shares, and engagement.

• Engage directly with consumers, influencers, and fans online to cultivate community and strengthen brand love.

CPG Retail Partner Engagement

• Act as the digital/social liaison to retail dispensaries that carry our brands.

• Build relationships with accounts via social media, supporting joint promotions, campaigns, and launches

• Make occasional in-person visits to key accounts to capture content, support activations, and strengthen connections with budtenders and local communities.

Events & Activations

• Support Glass House Creative Studio activations and community events.

• Capture live event content and maximize reach through social media and digital storytelling.

• Identify opportunities to activate at industry events, concerts, trade shows, and local community gatherings.

Influencer & Partnership Marketing

• Manage influencer gifting and relationship building, ensuring content creation and amplification.

• Identify cultural collaborators, tastemakers, and partners that align with our brands.

• Build collaborations with endemic and like-minded brands in adjacent industries to expand cultural reach.

Strategy & Measurement

• Develop and implement strategies that grow brand awareness, UGC, and cultural relevance across the portfolio.

• Track KPIs such as engagement, reach, influencer ROI, and retail partner activation success.

• Provide regular feedback, reporting, and insights to Marketing leadership.