Social Media And Marketing Manager

Core responsibilities

• Content creation: Designing and producing content (text, images, videos) that aligns with the brand's voice and goals.
• Community management: Engaging with the audience by responding to comments, messages, and mentions to foster a positive relationship with the brand.
• Strategy development: Creating a content roadmap, setting goals, and defining the target audience to ensure content is strategic and effective.
• Campaign management: Planning and launching promotional campaigns across various social media platforms, such as Facebook, Instagram, and TikTok.
• Analytics and reporting: Using data from social platforms to evaluate the success of strategies, analyze trends, and adjust campaigns to maximize results.
• Platform expertise: Staying current with new social media platforms, features, and algorithms to optimize content performance.

How to become one

• Education: While not always mandatory, a bachelor's degree in marketing, communications, or journalism can be beneficial. Formal qualifications and certifications can also be helpful, as noted by SEEK.
• Experience: Gain practical experience by managing your own social media presence, taking internships, or starting in an assistant or creator role, and working your way up.
• Skills: Develop skills in content creation (graphic design, video editing), data analysis, and strategy. A key part of the role is also understanding the target audience and the specific platforms they use.
• 10 Skills You Need to Become a Great Social Media Manager — Social media managers create and maintain brand promotions, company information, and marketing campaigns for their compa...Digital Marketing Institute

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Job Type: Full-time

Pay: $20.00 - $24.00 per hour

Work Location: In person