Social Media And Marketing Manager

[About Armored Fresh]

Armored Fresh is a food-tech company focused on building strong brands through innovative technology, with a primary focus on the U.S. market. We see social media not merely as a promotional channel, but as a core touchpoint for brand experience and customer engagement. We are seeking a proactive Junior Social Media Content Marketer to plan, create, and manage social content while supporting performance-driven advertising initiatives.

[Key Responsibilities]

• Content Creation: Plan, shoot, and produce engaging social media content, with a strong emphasis on short-form video (Reels, TikToks).
• Daily Channel Management: Capture on-site footage at the store/office and manage daily publishing across owned social media channels.
• Ad Operations: Execute and monitor Meta Ads (Instagram/Facebook) to support brand awareness and conversion goals.
• Data & Reporting: Track, compile, and organize basic performance metrics for both content and paid advertising.
• Performance Reporting: Prepare weekly and monthly performance reports using MS Excel and share insights with HQ.
• HQ Collaboration: Maintain regular communication with the headquarters team and support reporting needs.
• Promotional Support: Support content production aligned with store operations, campaigns, and special events.

[Requirements]

• Content Portfolio: Proven experience in content creation, including filming, basic editing, and copywriting.
• Performance Marketing: Experience (or assistant-level experience) executing Meta Ads.
• Analytical Mindset: Ability to organize and interpret basic performance metrics (KPIs).
• Excel Proficiency: Fundamental skills in MS Excel for data organization and reporting.
• Communication Skills: Clear written and verbal communication skills for internal collaboration and reporting.
• Work Ethic: Ability to manage tasks independently and meet deadlines.
• Location: Must be able to work on-site at our New York office (9 AM – 6 PM).
• Work Authorization: Must be legally authorized to work in the U.S.

[Preferred Qualifications]

• Experience managing social media for F&B or retail brands.
• Background in local business marketing or experience managing personal social accounts or side projects.
• Proficiency with creative tools such as Canva, CapCut, or similar platforms.
• Strong understanding of brand tone and manner, with a good eye for visual storytelling.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• Paid time off

Application Question(s):

• How many years of short-form video (Reels/TikTok) editing experience do you have?
• Have you managed Meta Ads Manager for professional accounts?
• Are you proficient in MS Excel for reporting purposes?

Ability to Commute:

• New York, NY 10119 (Required)

Work Location: In person