Social Media Manager

Job Description

The ideal candidate has a passion and knowledge of social media platforms and technologies and how content is created and distributed on these channels. You will need to drive growth of social media channels proactively, continually look for opportunities and trends, co-create campaigns alongside Digital Editor and push the boundaries with content of a high caliber. An understanding of content marketing is crucial. Job Title: Social Media Manager Job Description: Requirements:

• Have at least 2 years’ experience in social media content creation and community management and preferably in a client-facing role
• Display good knowledge of the nuances and formats of each major social media channel
• Solid experience with key measurement, scheduling and reporting tools (Sprout Social, Brandwatch, etc) as well as native tools and a good understanding of how to measure and track brand-specific KPIs
• An excellent understanding of digital and social media trends and audiences in South Africa
• Excellent copywriting skills
• Understanding of brand voice and tone and have the ability to switch seamlessly between brands
• The ability to interpret a client brief into copy that delivers on objectives
• A passion for learning and problem solving, and hungry for growth

Key responsibilities: Strategy and content creation:

• Stay abreast of current social media trends and technologies and constantly seek opportunities to build brands’ social media presence, proactively initiating solutions based on platform and audience trends
• Pro-actively look for tactical opportunities that align with brands
• Create lo-fi video content, such behind-the-scenes magazine shoots
• Write on-message content for all social platforms, ensuring all copy is delivered within stipulated deadlines and to a high standard
• Brief designers and work collaboratively with art director to ensure social media best practice is applied to all creative assets
• Consult with internal teams on social media best practice, in particular with editors and designers in order to:
• Provide effective solutions for content optimisation
• Create world-class content that’s informative and appealing
• Mentor junior copywriters and interns on how best to write for and
• use various social media platforms

Community management:

• Oversee and grow social communities and user-generated content elements
• Schedule and publish posts accurately and timeously
• Ensure customer queries are responded to within escalation protocols, turning customer comments into conversation

Reporting and analytics:

• Compile and analyse social media reports, using native tools and paid-for platforms, and report back with actionable, tangible results and insights to client, partners and internal teams
• Ensure that the social media platforms are meeting and exceeding KPIs
• Look for new opportunities continually improve and grow
• Liaise with relevant suppliers and partners, including building and maintaining close relationships with paid media agencies

Location: Cape Town Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent