Social Media Marketing Manager

Overview
At Club 24 Concept Gyms, we are passionate about empowering individuals to reach their full fitness potential and living their best life. We are seeking a Social Media Manager who will play a key role in driving brand engagement, community growth, and customer loyalty across all organic social media channels. This role is ideal for a dynamic, creative storyteller who thrives on crafting compelling content and building relationships with our followers and gym members.

Core Purpose:

Our goal is to create loyal, lifelong fans and encourage a community of dedicated fitness enthusiasts. As the Social Media Manager, you will shape the digital presence of Club 24 Concept Gyms and help our brand grow and connect with gym-goers and future members.

Key Responsibilities:

• Develop and lead the organic social media strategy across platforms like Instagram, TikTok, Facebook, YouTube, and LinkedIn.
• Manage influencer marketing programs—from sourcing, outreach, and contracting to content approval and ROI analysis.
• Oversee daily social content development, working closely with the creative and agency teams.
• Engage with followers—respond to comments, encourage user-generated content (UGC), and foster a sense of community.
• Track performance metrics using social listening and analytics tools and report insights to leadership.
• Stay ahead of social trends and emerging platforms to drive innovation and keep Club 24 Concept Gyms relevant in the digital fitness space.
• Ensure social media and influencer strategies align with larger brand and marketing campaigns.
• Lead and mentor a team of social strategists and content creators.
• Travel to all CT locations for producing content

Qualifications:

• 2+ years of experience in social media marketing and influencer program management.
• Strong understanding of platform-specific best practices and the ability to stay on top of current trends.
• Proven experience in executing influencer campaigns with both micro and macro influencers.
• Proficiency in social media tools for reporting and social listening.
• Strong storytelling and visual communication skills.
• Exceptional community management and engagement skills.
• Leadership experience, with a collaborative and strategic approach to managing teams.
• Experience in lifestyle, fitness, or consumer brands is highly preferred.

Benefits & Perks:

• Competitive salary plus vacation, holiday, and sick pay.
• Free membership for you and one additional family member.
• Free personal training
• Employee referral program.
• A highly energetic and collaborative team environment that values your professional development.

Job Type: Full-time

Pay: Up to $60,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: On the road