Betterhair E-Commerce Ads Specialist

About the Role
BETTERHAIR (www.betterhair.ph; IG: betterhairph; Tiktok: @betterhairph) is a recently launched beauty brand by celebrity hairstylist Paul Nebres (IG: paulnebres; Tiktok: @paulnebres_), Vania Romoff, and BJ Pascual making waves in the Philippine beauty market. As we grow, we are intentionally building a strong team to support creativity, speed, and sustainable scale.

We’re looking for a E-Commerce Ads Specialist to lead the growth of BETTERHAIR. You’ll be the strategic mind and marketing lead behind digital ads campaigns, promotions, and digital visibility across platforms.

This is a hands-on numbers-heavy and analytical role, ideal for someone who’s ready to own the ads growth strategy of an exciting new brand from the ground up.

What You'll Do:

• About the Role

BETTERHAIR (www.betterhair.ph; IG: @betterhairph; TikTok: @betterhairph) is a fast-growing beauty brand founded by Paul Nebres, Vania Romoff, and BJ Pascual.

We’re looking for an E-Commerce Ads Specialist to own performance marketing, digital ad spend, and platform sales growth across TikTok Shop, Shopee, and Meta.

This is a hands-on role for someone who understands how to turn content, traffic, and ads into consistent daily sales.

What You'll Do:

Performance Marketing (Core)

• Plan, launch, and optimize paid campaigns across:
• TikTok Ads (GMV Max, Shop Ads, Live Ads)
• Shopee Ads
• Meta Ads Manager
• Manage daily budgets, ROAS targets, and scaling decisions
• Identify winning creatives and scale them aggressively

TikTok Shop & E-Commerce Growth

• Manage day-to-day performance of:
• TikTok Shop
• Shopee
• Website (if applicable)
• Plan and execute platform campaigns (e.g., double-digit sales, payday)
• Optimize product listings, bundles, and promotions for conversion

Creative & Content Optimization

• Work with internal team and creators to:
• Identify high-performing hooks and formats
• Feed winning content into ads
• Brief creators or affiliates based on performance data
• Continuously test new creatives and angles

Analytics & Reporting

• Track and report on:
• Revenue, ROAS, CAC
• Conversion rates and AOV
• Translate data into clear actions (scale, cut, test)
• Build simple dashboards or trackers for daily performance

Campaign Execution

• Align ads with:
• Live selling schedules
• Platform campaigns (TikTok, Shopee)
• Product pushes (hero SKUs, new launches)

Who You Are

• 2–5+ years experience in digital ads management, performance marketing, or e-commerce data analytics
• Strong hands-on experience with:
• TikTok Ads Manager
• Shopee Ads
• Meta Ads Manager
• Data-driven: you make decisions based on numbers, not guesswork
• Understand how content and ads work together to drive sales
• Comfortable operating in a fast-paced, high-growth environment
• Highly proactive — you don’t wait for instructions

Mandatory Skills

• Experience with TikTok Shop (GMV Max, Affiliates, Live Ads)
• Experience in beauty, FMCG, or fast-moving consumer brands
• Familiarity with:
• TikTok Seller Center
• Creator/Affiliate management
• Basic Excel or Google Sheets modeling

What Success Looks Like

• Consistent revenue growth across platforms
• Clear visibility on what creatives and SKUs are driving sales
• Efficient scaling of ads without destroying margins
• Strong execution during major campaigns (e.g., 3.3, payday)

Role Details

Location: Metro Manila
Level: Mid-level
Job Type: Full-time (In-person)

Application Questions

• What are your current and expected remuneration?
• Walk us through a campaign you personally ran (TikTok, Shopee, or Meta). What was your strategy, budget, and result?
• Share 1–2 ads or pieces of content you believe would sell well for BETTERHAIR, and explain why (include links if possible)

Job Type: Full-time

Pay: From Php40,000.00 per month

Application Question(s):

• What are your current and expected remuneration?
• Please include a short note on your favorite international beauty brand social media post or campaign and why it inspires you. Be concrete and specific with an attached link. Kindly avoid using AI to come up with inauthentic responses.
• Please include a short note on your favorite local beauty brand social media post or campaign and why it inspires you. Be concrete and specific with an attached link. Kindly avoid using AI to come up with inauthentic responses.
• How comfortable are you with numbers, spreadsheet building, and performance data analytics? Please give examples from your past experience.
• Walk us through a campaign you personally ran (TikTok, Shopee, or Meta). What was your strategy, budget, and result?

Work Location: In person