Digital Marketing Specialist

JOB SUMMARY: We are seeking an experienced and dynamic Digital Marketing Specialist to join our team. The ideal candidate should possess exceptional analytical skills and a strong passion for advertising. The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies that align with our business objectives and contribute to the company's overall growth and success.

RESPONSIBILITIES:

Assist in developing and implementing comprehensive digital marketing strategies to promote the company's services across various online platforms

Manage Meta ads campaigns particularly, messaging ads to drive leads and conversions

Analyze market trends and consumer insights to identify opportunities for increasing brand awareness and driving sales.

Ensure that all ad campaigns are cost effective and with healthy metrics i.e. Cost per Messaging, Cost per Impressions, etc.

Utilize data-driven insights to make strategic decisions and continuously improve marketing performance

Collaborate with cross-functional teams, including product development, sales, and creative departments, to ensure cohesive and effective marketing initiatives

Stay updated with the latest trends and best practices in digital marketing, making recommendations for innovative approaches to enhance the company's online presence.

QUALIFICATIONS:

Bachelor's degree in Marketing, Business Administration, Economics, Statistics or a related field

2- 4 years experience in a digital marketing role (within lifestyle sectors - preferred but not required)

Can report on-site 5 days/week / hybrid arrangements can be negotiated

Minimum of 2-3 years of experience handling Meta Ads

Knowledge in managing Meta Ads campaign, specifically, Messaging campaigns

Experience in Meta – Traffic and Conversion ads

Passion for staying ahead of industry developments and leveraging emerging trends to drive business success

Strong analytical skills and proficiency in utilizing various digital marketing tools and platforms for data analysis and performance tracking.

Pay: Php20,000.00 - Php30,000.00 per month

Work Location: Hybrid remote in Quezon City