Head Of Marketing & Herbicide Lead – Asean

About the Role

We are seeking a strategic and commercially driven marketing leader to shape and accelerate our growth across ASEAN. As Head of Marketing & Herbicide Lead, you will drive regional marketing excellence while leading the performance and expansion of our herbicides portfolio. This is a high-impact leadership role where you will own portfolio strategy, lead innovation launches, and strengthen our competitive position across diverse ASEAN markets.

ASEAN Marketing Leadership

• Define and execute regional marketing strategy aligned to business goals

• Drive integrated campaigns to grow brand leadership and market share

• Ensure strong, consistent brand positioning across ASEAN

• Build scalable frameworks for product launches and demand generation

• Partner with global teams to localize strategies for regional success

• Manage budgets, agencies, and performance to maximize ROI

Herbicides Portfolio Leadership

• Own portfolio strategy including pricing, positioning, segmentation, and lifecycle management

• Lead commercialization and launch of new innovations

• Deliver revenue, profitability, and market share growth

• Identify expansion opportunities across crops, segments, and markets

• Develop data-driven go-to-market strategies tailored to local needs

• Partner with country teams to drive execution excellence

Strategic Launch Excellence

• Establish best-in-class launch capabilities across ASEAN

• Translate technical product strengths into compelling market value

• Drive demand through field programs, channel engagement, and digital activation

• Monitor competitive, regulatory, and market developments

Cross-Functional Leadership

• Act as a bridge across commercial, technical, regulatory, and supply teams

• Influence stakeholders across global, regional, and country organizations

• Coach and elevate marketing capabilities across ASEAN teams

• Foster collaboration and knowledge sharing

What Success Looks Like

• Strong adoption of new product innovations

• Growth in revenue, market share, and profitability

• Consistent, high-impact marketing execution across ASEAN

• Measurable return on marketing investments

What You Bring

• Bachelor’s degree in Agriculture, Agronomy, Business, Marketing or related field (MBA preferred)

• 15+ years’ experience inagrochemicals, crop protection or agriculture

• Strong expertise in herbicides and portfolio marketing

• Proven success in product launches and commercialization

• Regional experience, preferably within ASEAN

• Leadership experience in marketing or commercial roles

Key Capabilities

• Strategic thinking with strong commercial acumen

• Expertise in product marketing, branding, and go-to-market strategies

• Strong stakeholder management and influencing skills

• Data-driven decision-making mindset

• Ability to thrive in a fast-paced, multicultural environment