Planner

Job Description
Posting Start Date: 01/07/2026
Brand: MCI
Country/Region: Singapore
Work Location: Singapore
Workplace Type: Hybrid
Contract type: Permanent
Job Function: MarCom
Information at a Glance

We are a global engagement marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth. Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise: Live & virtual events, Strategic & digital communications and Consulting & community solutions. We are an independently owned agency, headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.

THE OBJECTIVE

The Planner helps shape how our agency develops audience understanding, engagement strategies and experience concepts across events, campaigns and brand initiatives.

Right now, much of our work focuses on MICE and B2B engagement, but this role goes beyond events. As our Strategy & Marketing capabilities continue to grow, you will also contribute to broader engagement, communications and audience strategy initiatives across different industries and client sectors.

You’ll connect research, strategic thinking and practical experience design to help create solutions that are meaningful, relevant and commercially effective.

THE WORK

What You’ll Do

Build strategic thinking: Support the development of engagement strategies, audience approaches and experience recommendations across proposals, pitches and client programmes
Translate insight into action: Connect business objectives, audience needs and market insights to identify strategic opportunities and planning recommendations
Develop audience and market understanding : Conduct research into audiences, industries, competitors, market trends and behavioural drivers to strengthen strategic decision-making
Strengthen Creative Briefs: Support the development of Creative Briefs by helping define objectives, challenges, audiences, opportunities and strategic direction
Contribute to creative development: Collaborate with strategists and creatives to strengthen concepts, narratives and audience experiences
Support proposal development: Contribute research, audience rationale, strategic recommendations and content structure for pitches and proposals
Contribute to Strategy & Marketing initiatives: Support broader engagement, communications, content and marketing initiatives as the department’s capabilities continue to evolve
Monitor trends and innovation: Stay informed on emerging technologies, audience behaviours, engagement approaches and industry developments that may create opportunities for clients and the business
Build experience planning capability: Develop a strong understanding of attendee journeys, event formats, agenda architecture, engagement mechanics and feasibility considerations
Learn through delivery realities: Understand how strategic intent translates into meaningful experiences, operational decisions and successful programme outcomes

What Success Looks Like

Research and insights consistently strengthen proposals, recommendations and strategic thinking
Audience understanding informs strategic, creative and engagement decisions
Creative Briefs, proposals and planning discussions benefit from your contributions
Strategic recommendations are grounded in research, audience needs and business objectives
You demonstrate sound judgement in balancing audience needs, commercial objectives and execution realities
Team members see you as a dependable contributor who adds value through curiosity, rigour and collaboration
You demonstrate growing capability across Strategy, Marketing and Experience Planning disciplines

THE HIVE

The Planner is part of the Solutions Department and reports to the Lead Strategist and Executive Director, Creative Strategy & Innovation.

You will work closely with strategists, designers, creatives, project leads, Client Success and the Experiential team. You may also support client-facing discussions, proposal development, audience research, creative reviews and presentation work where strategic thinking, audience understanding and engagement planning are required.

THE GOOD TO HAVE

Diploma/Degree qualification in Marketing, Communications, Business, Events Management, Psychology or a related discipline
Strong research and analytical thinking skills
Good understanding of audience behaviour, engagement principles and strategic planning fundamentals
Ability to connect research findings to actionable recommendations and ideas
Interest in strategy, marketing, audience engagement and experience design
Comfortable working across MICE, B2B, corporate, brand and marketing-led projects
Strong presentation, communication and collaboration skills
Able to multi-task, prioritise and manage multiple active deadlines
Curious, proactive and eager to learn
Comfortable receiving feedback and developing new capabilities
Confident working with strategists, designers, project teams and senior stakeholders
Proficient in Microsoft Office applications, especially PowerPoint and Word
Familiarity with AI-assisted research and productivity tools is an advantage

ADDITIONAL LOCAL BENEFITS

Annual Leave and Birthday Leave
Employer-paid Business Travel Insurance, unlimited WhiteCoat teleconsults
Dental/Vision reimbursements
Employer-paid Group Hospital & Surgical, Outpatient Clinical, Outpatient Specialist & Personal Accident Insurance
Comprehensive internal Learning & Development portal and opportunities for external courses

MCI is where you can bring your true self to work and be proud of what you do. Join us and make a difference!

Planner
Posting Start Date: 01/07/2026
Brand: MCI
Country/Region: Singapore
Work Location: Singapore
Workplace Type: Hybrid
Contract type: Permanent
Job Function: MarCom

We are a global engagement marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth. Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise: Live & virtual events, Strategic & digital communications and Consulting & community solutions. We are an independently owned agency, headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.

THE OBJECTIVE

The Planner helps shape how our agency develops audience understanding, engagement strategies and experience concepts across events, campaigns and brand initiatives.

Right now, much of our work focuses on MICE and B2B engagement, but this role goes beyond events. As our Strategy & Marketing capabilities continue to grow, you will also contribute to broader engagement, communications and audience strategy initiatives across different industries and client sectors.

You’ll connect research, strategic thinking and practical experience design to help create solutions that are meaningful, relevant and commercially effective.

THE WORK

What You’ll Do

Build strategic thinking: Support the development of engagement strategies, audience approaches and experience recommendations across proposals, pitches and client programmes
Translate insight into action: Connect business objectives, audience needs and market insights to identify strategic opportunities and planning recommendations
Develop audience and market understanding : Conduct research into audiences, industries, competitors, market trends and behavioural drivers to strengthen strategic decision-making
Strengthen Creative Briefs: Support the development of Creative Briefs by helping define objectives, challenges, audiences, opportunities and strategic direction
Contribute to creative development: Collaborate with strategists and creatives to strengthen concepts, narratives and audience experiences
Support proposal development: Contribute research, audience rationale, strategic recommendations and content structure for pitches and proposals
Contribute to Strategy & Marketing initiatives: Support broader engagement, communications, content and marketing initiatives as the department’s capabilities continue to evolve
Monitor trends and innovation: Stay informed on emerging technologies, audience behaviours, engagement approaches and industry developments that may create opportunities for clients and the business
Build experience planning capability: Develop a strong understanding of attendee journeys, event formats, agenda architecture, engagement mechanics and feasibility considerations
Learn through delivery realities: Understand how strategic intent translates into meaningful experiences, operational decisions and successful programme outcomes

What Success Looks Like

Research and insights consistently strengthen proposals, recommendations and strategic thinking
Audience understanding informs strategic, creative and engagement decisions
Creative Briefs, proposals and planning discussions benefit from your contributions
Strategic recommendations are grounded in research, audience needs and business objectives
You demonstrate sound judgement in balancing audience needs, commercial objectives and execution realities
Team members see you as a dependable contributor who adds value through curiosity, rigour and collaboration
You demonstrate growing capability across Strategy, Marketing and Experience Planning disciplines

THE HIVE

The Planner is part of the Solutions Department and reports to the Lead Strategist and Executive Director, Creative Strategy & Innovation.

You will work closely with strategists, designers, creatives, project leads, Client Success and the Experiential team. You may also support client-facing discussions, proposal development, audience research, creative reviews and presentation work where strategic thinking, audience understanding and engagement planning are required.

THE GOOD TO HAVE

Diploma/Degree qualification in Marketing, Communications, Business, Events Management, Psychology or a related discipline
Strong research and analytical thinking skills
Good understanding of audience behaviour, engagement principles and strategic planning fundamentals
Ability to connect research findings to actionable recommendations and ideas
Interest in strategy, marketing, audience engagement and experience design
Comfortable working across MICE, B2B, corporate, brand and marketing-led projects
Strong presentation, communication and collaboration skills
Able to multi-task, prioritise and manage multiple active deadlines
Curious, proactive and eager to learn
Comfortable receiving feedback and developing new capabilities
Confident working with strategists, designers, project teams and senior stakeholders
Proficient in Microsoft Office applications, especially PowerPoint and Word
Familiarity with AI-assisted research and productivity tools is an advantage

ADDITIONAL LOCAL BENEFITS

Annual Leave and Birthday Leave
Employer-paid Business Travel Insurance, unlimited WhiteCoat teleconsults
Dental/Vision reimbursements
Employer-paid Group Hospital & Surgical, Outpatient Clinical, Outpatient Specialist & Personal Accident Insurance
Comprehensive internal Learning & Development portal and opportunities for external courses

MCI is where you can bring your true self to work and be proud of what you do. Join us and make a difference!

#body.unify div.unify-button-container .unify-apply-now: focus, #body.unify div.unify-button-container .unify-apply-#body.unify div.unify-button-container .unify-apply-now: focus, #body.unify div.unify-button-container .unify-apply-