Digital Marketing Specialist

Role Overview

The Performance Marketing Executive is responsible for turning marketing budgets into measurable business results. This role owns paid digital execution across acquisition and conversion channels, with direct impact on leads, sales, and efficiency.
The role requires strong analytical thinking, disciplined testing, and close collaboration with creative and content teams to continuously improve performance outcomes.

Key Responsibilities

1. Paid Campaign Execution

• Plan, launch, and manage paid campaigns across assigned platforms
• Structure campaigns, audiences, creatives, and bidding strategies
• Control daily, weekly, and monthly budget pacing

2. Optimization & Testing

• Monitor performance metrics and apply continuous optimizations
• Execute structured A/B tests on creatives, audiences, and formats
• Identify scaling opportunities and efficiency risks

3. Funnel & Performance Analysis

• Track performance from impression to conversion
• Analyze CPA, ROAS, CVR, AOV, and funnel drop-offs
• Translate data into clear actions and recommendations

4. Reporting & Documentation

• Produce weekly, monthly, and campaign-end reports
• Maintain clean, auditable trackers and dashboards

Tools & Technical Skills

• Microsoft Excel (advanced formulas, pivot tables)
• Microsoft PowerPoint, Teams, SharePoint
• Meta Ads Manager, Google Ads, GA4, Google Tag Manager

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field
• 2–4 years experience in performance or digital marketing
• Strong analytical and execution discipline

Job Type: Full-time

Pay: Up to Php40,000.00 per month

Work Location: In person